REALITY FEMALE CONDOM CONSUMER LAUNCH SLATED FOR SEPTEMBER
This article was originally published in The Tan Sheet
Executive Summary
REALITY FEMALE CONDOM CONSUMER LAUNCH SLATED FOR SEPTEMBER with print spots in magazines targeting young, sexually active women, Wisconsin Pharmacal said. In addition, the company plans to kick-off a public relations campaign to support the launch in "key" cities in the fall. The only female condom on the market, Reality received FDA pre-market approval in May 1993.