International Vitamin/American Vitamin Products
This article was originally published in The Tan Sheet
Executive Summary
Sign letter of intent covering a business combination of the two companies, International Vitamin announced on July 18. Both companies manufacture and distribute vitamins and nutritional supplements. Privately held American Vitamin, based in Freehold, N.J., markets its products primarily through chain drug stores, supermarkets and mass merchandisers under both private label and the company's Fields of Nature flagship brand. Irvington, N.J.-based International Vitamin markets its products primarily through health food stores and independent drug stores. The transaction is "contingent upon the formal execution of an agreement, shareholder approval of both companies, and certain other conditions," the release states