MILES' "NOTHING RUSHES RELIEF LIKE ALKA-SELTZER PLUS" AD CLAIM SUPPORTED
This article was originally published in The Tan Sheet
Executive Summary
MILES' "NOTHING RUSHES RELIEF LIKE ALKA-SELTZER PLUS" AD CLAIM SUPPORTED by the National Advertising Division of the Council for Better Business Bureaus following a challenge by Sandoz. In a recent decision, NAD concluded that the tagline for Alka-Seltzer Plus used by Miles in television and radio commercials is not a speed-of-relief claim as had been alleged by Sandoz. Instead, NAD determined that the claim refers to the product's mechanism of action. Alka-Seltzer Plus advertising is handled by Foote, Cone & Belding, Chicago.