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MILES' "NOTHING RUSHES RELIEF LIKE ALKA-SELTZER PLUS" AD CLAIM SUPPORTED

This article was originally published in The Tan Sheet

Executive Summary

MILES' "NOTHING RUSHES RELIEF LIKE ALKA-SELTZER PLUS" AD CLAIM SUPPORTED by the National Advertising Division of the Council for Better Business Bureaus following a challenge by Sandoz. In a recent decision, NAD concluded that the tagline for Alka-Seltzer Plus used by Miles in television and radio commercials is not a speed-of-relief claim as had been alleged by Sandoz. Instead, NAD determined that the claim refers to the product's mechanism of action. Alka-Seltzer Plus advertising is handled by Foote, Cone & Belding, Chicago.
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