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MEAD JOHNSON TARGETING NEXT STEP FORMULA AT "TODDLERS"

This article was originally published in The Tan Sheet

Executive Summary

MEAD JOHNSON TARGETING NEXT STEP FORMULA AT "TODDLERS" aged 10 months to two years. Next Step Toddler Formula is the first formula on the market targeted for that age group, the company said. Mead Johnson is positioning Next Step as "an alternative to cow's milk."

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