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HIMMEL GROUP ADDS WARNER WELLCOME'S BROMO SELTZER

This article was originally published in The Tan Sheet

Executive Summary

HIMMEL GROUP ADDS WARNER WELLCOME'S BROMO SELTZER to the company's growing line of older brands, effective July 1. New York City-based Himmel Group announced that it has entered into a licensing agreement with Warner Wellcome Consumer Healthcare to obtain the marketing rights for the more than 100-year-old Bromo Seltzer brand in the U.S. and Puerto Rico.
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