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This article was originally published in The Tan Sheet
HIMMEL GROUP ADDS WARNER WELLCOME'S BROMO SELTZER to the company's growing line of older brands, effective July 1. New York City-based Himmel Group announced that it has entered into a licensing agreement with Warner Wellcome Consumer Healthcare to obtain the marketing rights for the more than 100-year-old Bromo Seltzer brand in the U.S. and Puerto Rico.
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