Procter & Gamble
This article was originally published in The Tan Sheet
Executive Summary
Testing Crest Gum Care toothpaste in Charleston, S.C. beginning the week of June 20. The toothpaste, formulated with stannous fluoride, is intended to reduce gingivitis associated with plaque and protect against cavities, P&G says. TV ads running in the test market describe gingivitis symptoms and encourage consumers to consult their dentists to determine if Gum Care is appropriate for them. The 2.5-ounce paste carries a suggested retail price of $1.99, and the 6.2-ounce size is $2.99