Chese-Pond's Mentadent Tartar Control
This article was originally published in The Tan Sheet
Executive Summary
Toothpaste containing sodium fluoride and zinc citrate (a tartar control ingredient) will begin shipping in August. The product will be supported with ads beginning in October. Chese- Pond's also plans six FSIs with 75"-off coupons during the item's first year on the market. Mentadent Tartar Control will be priced comparably to original Mentadent at a suggested retail price of $4 for a 5.2-ounce pump