J&J/Merck
This article was originally published in The Tan Sheet
Executive Summary
Mylanta Gas antiflatulent product in gelcap dosage form will debut in the fall. J&J/Merck plans to launch the line extension with a national advertising and promotional campaign starting in September that will feature TV ads, sampling, couponing and a 50[cents] FSI drop. The gelcaps will be available in a bottle of 24 for around $3, the company said