ARM & HAMMER PEROXICARE BAKING SODA + PEROXIDE TOOTHPASTE
This article was originally published in The Tan Sheet
Executive Summary
ARM & HAMMER PEROXICARE BAKING SODA + PEROXIDE TOOTHPASTE with fluoride and a "fresh mint" flavor will begin shipping nationwide in July. With the new whitening toothpaste, Church & Dwight will be entering a product niche forged by Chesebrough-Pond's with Mentadent, which launched nationally last year, and join a more recent entry, CCA Industries' Triplex. Both Mentadent and Triplex contain the baking soda/peroxide combination as well as fluoride.