HEALTH PROFESSIONAL RECOMMENDATIONS FOR DIETARY SUPPLEMENTS
This article was originally published in The Tan Sheet
Executive Summary
HEALTH PROFESSIONAL RECOMMENDATIONS FOR DIETARY SUPPLEMENTS is the strongest marketing support available, Arthur D. Little Senior Consultant Kathie Wrick, PhD, told a seminar on vitamin and mineral supplement marketing on June 8 at the Drug Information Association's annual meeting in Washington, D.C. While growth in alternative medicines -- including supplementation -- is growing, the market remains "small relative to the more traditional medicine," Wrick noted. "Having a health professional recommend or reinforce your product is still the best way to go in terms of dietary supplements," she said.