VITAMIN A/BETA CAROTENE SUPPLEMENTS GAIN 73% IN FIRST-QUARTER
This article was originally published in The Tan Sheet
Executive Summary
VITAMIN A/BETA CAROTENE SUPPLEMENTS GAIN 73% IN FIRST-QUARTER dollar sales in food and drug stores, according to a recent report on health and beauty aid trends from Information Resources, Inc. subsidiary Towne-Oller. Although still a relatively small part of the overall dietary supplements market, vitamin A and beta carotene products made up the fastest-growing supplements segment tracked by Towne-Oller in food and drug outlets during the first quarter of 1994.