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Allergan's Complete

This article was originally published in The Tan Sheet

Executive Summary

One-bottle contact lens disinfection system is approved by FDA, firm announces June 1. Shipments will begin by the end of the quarter, and the product will be priced competitively with Bausch & Lomb's Renew and Alcon's OptiFree one-bottle systems, Allergan said. Launch and promotional activities for Complete will be the "most extensive we have had for any product," Allergan added. Schering's Wesley-Jessen division will assist in the marketing effort that will be targeted at both eye care centers and consumers...





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