AMRION's FIRST PRODUCT UNDER IdB JOINT VENTURE WILL BE BILBERRY 20/20
This article was originally published in The Tan Sheet
Executive Summary
AMRION's FIRST PRODUCT UNDER IdB JOINT VENTURE WILL BE BILBERRY 20/20, an "optometric formula for the eyes containing bilberry and other antioxidants," the Boulder, Colo.-based vitamin and nutritional supplement company said in a May 18 press release. The joint venture agreement with Indena USA, the U.S. branch of Milan, Italy-based IdB Holding, gives Amrion access to one of the largest suppliers of botanical extracts in the world. A newly formed Amrion subsidiary, Natrix International, will be responsible for marketing the joint venture's products in the U.S.