HOME SHOPPING PRICE CLAIM "ABUSE" POTENTIAL HIGHLIGHTED BY NAD
This article was originally published in The Tan Sheet
Executive Summary
HOME SHOPPING PRICE CLAIM "ABUSE" POTENTIAL HIGHLIGHTED BY NAD in a recently released commentary on standards for price advertising. The National Advertising Division of the Council of Better Business Bureaus expressed concern about "mortises," picture-in-picture video devices that are used in home shopping programs and infomercials to indicate the rate of sales of an item. Mortises also often contain statements such as "valued elsewhere at ___" or "other information the seller wants the viewer to remember throughout the sales presentation," NAD explained.