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Consumer OTC Drugs

BAUSCH & LOMB AGREES TO REFRAIN FROM CLEAR CHOICE SWEEPSTAKES CLAIM

This article was originally published in The Tan Sheet

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Executive Summary

BAUSCH & LOMB AGREES TO REFRAIN FROM CLEAR CHOICE SWEEPSTAKES CLAIM that the product is "The Only Mouthwash That'll Freshen Breath And Lower Your Dental Bill" in response to an inquiry from the National Advertising Division (NAD) of the Council of Better Business Bureaus. The print ad, which ran once in a free-standing insert, included a picture of Clear Choice mouthwash on a silver tray beside several dental instruments with the phrase -- "Win the Dental Care for Life Sweepstakes" -- above an entry form for the sweepstakes.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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