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Leiner

This article was originally published in The Tan Sheet

Executive Summary

Begins shipping in March Central Vite Plus under its Your Life dietary supplement control brand. Central Vite Plus -- which will be available in a 130-count bottle for $8.99 suggested retail and a 300-count club size for $14.99 suggested retail -- contains 200% of the RDA for antioxidants vitamin E (60 IU), vitamin C (120 mg) and beta carotene (10,000 IU). Leiner already markets Central Vite, which is similar to Lederle's Centrum multivitamin. Leiner launched in February three additions to its Pharmacist Formula OTC control brand that are also available to private-label customers - - Children's Non-Aspirin Grape Suspension Liquid and Infants' Non- Aspirin Grape Suspension Drops, both modeled after Tylenol suspensions, and a Decongestant Nasal Inhaler similar to P&G's Vicks Decongestant Inhaler
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