P&G INTRODUCING VICKS DAYQUIL ALLERGY RELIEF PRODUCTS
This article was originally published in The Tan Sheet
Executive Summary
P&G INTRODUCING VICKS DAYQUIL ALLERGY RELIEF PRODUCTS for the spring allergy season. National shipments began Jan. 17 for three DayQuil Allergy Relief products in adult four-hour, adult 12-hour and children's six-hour formulas. The products are indicated for "seasonal allergic rhinitis" and "chronic perennial allergic rhinitis," according to Procter & Gamble information to the retail trade; they contain both an antihistamine and a decongestant. The launch marks the advent of allergy relief products under the DayQuil name.