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PFIZER LAUNCHING DESITIN CORNSTARCH BABY POWDER FOR DIAPER RASH

This article was originally published in The Tan Sheet

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Executive Summary

PFIZER LAUNCHING DESITIN CORNSTARCH BABY POWDER FOR DIAPER RASH in the spring and plans to begin shipping the line extension on April 1. The premium-price product, which contains 88.2% corn starch and 10% zinc oxide, will be marketed for the prevention and treatment of diaper rash. Pfizer expects to support the launch with national television spots and print ads beginning in June. Separate TV and print ads will be developed in Spanish. The ad agency of record for Desitin is Sweeney & Partners.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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