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SCHERING-PLOUGH INTRODUCING FOUR LOTRIMIN AF LINE EXTENSIONS

This article was originally published in The Tan Sheet

Executive Summary

SCHERING-PLOUGH INTRODUCING FOUR LOTRIMIN AF LINE EXTENSIONS as part of the second stage of the company's strategic plan to revamp its over-the-counter foot care business. In addition to four new Lotrimin AF products, Schering-Plough is introducing 18 new Dr. Scholl's products. The roll out of the 22 new OTC foot care products to the trade began on Feb. 14. Schering-Plough said it expects the products to be available nationwide by mid-April.
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