Sterling Winthrop
This article was originally published in The Tan Sheet
Executive Summary
Names New York City-based BBDO as its U.S. advertising agency for Bayer aspirin, Bayer Select aspirin-free analgesics and Bayer Select Cold & Flu products. BBDO London handles Sterling's European advertising for the Panadol line. Advertising for the Bayer product lines was previously handled by New York City-based N.W. Ayer