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Lichtwer Pharma

This article was originally published in The Tan Sheet

Executive Summary

Launches new packaging for Kwai Odor-Free Garlic. Available on store shelves as of Feb. 1, Kwai tablets are blister-packed in "daily supply strips" that can be torn off at the perforations. Each strip contains six Kwai garlic tabs packed in three separate blisters of two tablets each. The daily dose suggested by Lichtwer Pharma is two tablets three times a day. The new packaging also includes new graphics and colors featuring a large bulb of garlic, a cut-out window that displays the product, and a new 90-count size with a 10% reduction in wholesale price that the firm said will "be reflected at store level"
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