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COLGATE NEW PRODUCT SALES TOTAL $1.8 BIL. IN 1993

This article was originally published in The Tan Sheet

Executive Summary

COLGATE NEW PRODUCT SALES TOTAL $1.8 BIL. IN 1993 worldwide, representing 25% of total sales, the company said in reporting its year-end and fourth-quarter results on Feb. 3. Colgate defines new products as those introduced in the past five years. The company highlighted Colgate Total toothpaste, which rolled out to 46 countries during the year, as a "strong contributor" to new product sales growth.
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