BreathAsure, Inc.

Executive Summary

Supporting launch of its all-natural, "internal breath freshener" BreathAsure with nationwide 60- and 120-second TV ads, radio spots and print ads, which will appear in Vogue, Prevention, Self, GQ, Rolling Stone, Mademoiselle, Redbook, New Woman and in- flight magazines. BreathAsure has been available in chain drug stores beginning in November 1993, in health food stores for approximately six months and via mail order for over a year. The product contains parsley oil and sunflower seed oil and costs $5.99 for 50 capsules