Johnson & Johnson
This article was originally published in The Tan Sheet
Executive Summary
Selects McCann-Erickson as agency responsible for purchasing time on U.S. network television, effective Jan. 3. Raritan Advertising, J&J's in-house agency, will continue to be responsible for purchases on cable and syndicated television. Earlier in 1993, McCann-Erickson was one of four ad agencies appointed by J&J to manage the firm's consumer worldwide advertising. The new assignment will continue the strategy of consolidating advertising responsibilities among the four agencies.