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Johnson & Johnson

This article was originally published in The Tan Sheet

Executive Summary

Selects McCann-Erickson as agency responsible for purchasing time on U.S. network television, effective Jan. 3. Raritan Advertising, J&J's in-house agency, will continue to be responsible for purchases on cable and syndicated television. Earlier in 1993, McCann-Erickson was one of four ad agencies appointed by J&J to manage the firm's consumer worldwide advertising. The new assignment will continue the strategy of consolidating advertising responsibilities among the four agencies.
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