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Consumer OTC Drugs

Boericke & Tafel

This article was originally published in The Tan Sheet

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Executive Summary

Introduces two line extensions, Alpha CF Nighttime cold and flu medicine and B&T Cough & Bronchial Syrup in an eight-ounce bottle. Alpha CF Nighttime retails at $ 7.45 for one ounce while B&T Cough and Bronchial Syrup is $ 8.95 suggested retail. Print ads for the two products appear in Longevity, Utne Reader, Delicious, Vegetarian Times, New Age Journal and Better Nutrition, and will appear in Body, Mind and Spirit and Mothering beginning in January. New York-based Ponzi, Weill is handling advertising.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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