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Lederle

This article was originally published in The Tan Sheet

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Executive Summary

Plans several FSI drops in 1994 to support its reformulated Centrum Jr. children's vitamin and mineral line. Under a licensing agreement with Sea World, the Centrum Jr. iron, vitamin C and calcium formulas appear in shapes of Sea World characters, including the orca Shamu, under the name Centrum Jr. Shamu and His Crew. Design and graphics for the new line include neon colors with a picture of Shamu. The three reformulated products, which were launched during the summer, now contain beta carotene.

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