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Ellon USA

This article was originally published in The Tan Sheet

Executive Summary

Introduces Nature's Rescue, a homeopathic remedy used to relieve "the stress and strain of everyday living," according to product ads. Launched in September, Nature's Rescue carries a retail price of $ 8.95 for 10.5 ml liquid and cream formulas and $ 11.95 for a 21 ml liquid formula. The product includes a combination of five wildflowers -- cherry blossom, clematis, impatiens, rock rose and star of Bethlehem. The product is sold through health food stores, distributors and a toll-free telephone number. Nature's Rescue is the newest flower remedy in Ellon's Traditional Flower Remedies line, which includes a total of 38 formulas.

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