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Rhone-Poulenc Rorer

This article was originally published in The Tan Sheet

Executive Summary

Traditional year-end trade incentives to retailers and wholesalers will be discontinued this year, the company announced Oct. 21. RPR will no longer offer "extended payment terms and the opportunity to buy ahead of year-end price increases" because "in view of the trade's inventory reduction efforts, smaller price increases and forthcoming health care reform, we have determined that these practices are no longer in shareholders' best interests,' the company said. RPR estimates discontinuation of the incentives "could have a one-time impact of 1% to 2% of full-year 1993 annual sales".
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