P&G Crest line extension
This article was originally published in The Tan Sheet
Executive Summary
Sensitive Protection Crest with potassium nitrate and fluoride will debut nationwide in January. The product, intended to prevent tooth hypersensitivity, has been available at retail in Cincinnati and through dental professionals beginning in September. Simultaneously, P&G is discontinuing its Denquel Sensitive Teeth toothpaste with 5% potassium nitrate because, P&G said, Sensitivity Protection Crest" is a much better value to consumers." Available in 2.5 ounce and 6.2 ounce tubes, the new toothpaste will continue to be distributed through dental professionals.