Naturalyte line extensions
This article was originally published in The Tan Sheet
Executive Summary
Oral electrolyte solution line adds unflavored and bubble gum flavor formulas. Boca Raton, Fla.-based UBI, which manufactures the Naturalyte line, said the two new flavors are slated to appear on shelf Nov. 1, and will be marketed alongside the original fruit flavored Naturalyte. The product's "all natural," value-priced solutions will be sold in eight-ounce bottles in supermarkets and drug and convenience stores. UBI first launched Naturalyte in 1992.