N'Ice N'Clear
This article was originally published in The Tan Sheet
Executive Summary
N'Ice line extension launch will receive $ 4 mil. for the first year of advertising, SmithKline said. N'Ice N'Clear is expected to reach store shelves by early September ("The Tan Sheet" March 22, p. 9). SmithKline said it has begun shipping over 1 mil. four-count introductory sizes of N'Ice N'Clear, and plans to circulate FSIs for the product in September and November.