Lally, McFarland & Pantello
This article was originally published in The Tan Sheet
Executive Summary
Ad agency forms New York City-based consumer division headed by Exec VP and Managing Director Avi Dan, formerly with Young & Rubicam. A division of Euro RSCG, LM&P Consumer handles P&G accounts including Crest Complete toothbrush, Peridex mouthwash, Pediatric Formula 44 and Children's Chloraseptic. LM&P expects to utilize all media outlets including infomercials. Other ad agencies that have recently formed consumer divisions are VICOM/FCB and Kallir, Philips & Ross ("The Tan Sheet" March 8, p. 11).