This article was originally published in The Tan Sheet
Launches Pedialyte oral electrolyte maintenance solution in bubble gum flavor Aug. 2. Packaged in one liter bottles, the pink- colored product is targeted to three-to-six year old children. The bubble gum flavor will carry the same price as other Pedialyte fruit-flavored and unflavored maintenance solutions. The line extension also includes directions in Spanish. Abbott is supporting the launch with over 1 mil. $ 1 coupons and 500,000 trial size product samples distributed through health care professionals. Additional advertising will be aimed at pediatricians, nurses and pharmacists.
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