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Oral-B Labs fluoridated floss

This article was originally published in The Tan Sheet

Executive Summary

First national brand of fluoride-containing floss in 55-, 110-, and 200-yard packages will be launched in August. Oral-B is simultaneously launching flouridated dental tape in 25- and 100-yard sizes. Both are mint flavored and priced at a premium to the Oral-B line and on parity with J&J dental floss, Oral-B said. The new products will be promoted largely through dental office sampling, although Oral-B plans to drop a product-specific free-standing insert in October that will discount the 55- and 100-yard sizes. San Francisco-based BBDO will handle the advertising account...

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