Whitehall's Advil
This article was originally published in The Tan Sheet
Executive Summary
Ads in magazines, including Prevention, depict a potential arthritis sufferer asking, "What Arthritis Pain?" The ad gives consumers a toll-free number to receive a 50 cents coupon for Advil tablets or caplets and pamphlets titled "Get Fit: Strategies For Exercise Management" and "Your Passport For Traveling With Arthritis." Whitehall says that direct mail promos targeted to arthritis sufferers will begin sometime in May.