This article was originally published in The Tan Sheet
Ads in magazines, including Prevention, depict a potential arthritis sufferer asking, "What Arthritis Pain?" The ad gives consumers a toll-free number to receive a 50 cents coupon for Advil tablets or caplets and pamphlets titled "Get Fit: Strategies For Exercise Management" and "Your Passport For Traveling With Arthritis." Whitehall says that direct mail promos targeted to arthritis sufferers will begin sometime in May.
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