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Ciba Consumer

This article was originally published in The Tan Sheet

Executive Summary

Acutrim II Maximum Strength appetite suppressant will be supported with national free-standing inserts through the summer. An April FSI offers 50 cents off any Acutrim product and an entry form for the "Acutrim Picture Perfect Sweepstakes," offering a chance to win a vacation for two to St. Thomas or a Kodak Fun Time camera. Ciba expects to add in-store promotions that tie in with the sweepstakes.

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