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Sterling promotions

This article was originally published in The Tan Sheet

Executive Summary

Free-standing insert offers $ 10 off Bayer Select, Bayer, Stridex, Dairy Ease, Phillips and Midol products as part of a fundraising promotion for Easter Seals. Sterling expects that purchases of its products via the coupons will enable the firm to donate $ 300,000 to Easter Seals this year. The FSI began running in Sunday newspapers at the beginning of March. Sterling estimates that it has contributed in excess of $ 3 mil. to Easter Seals in the 11 years it has been supporting the foundation.

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