SmithKline Beecham
This article was originally published in The Tan Sheet
Executive Summary
Plans to donate 5" for every coupon redeemed for its Tums, Sine-Off, Sominex, Massengil, Aquafresh and Aquafresh Sensitive products to Muscular Dystrophy Association Camps. The offer, outlined in a free-standing insert in Sunday newspapers beginning mid-March, will provide up to $ 100,000 to MDA camps, SmithKline said.