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Humana-Mart: The New Part D Plan Raises More Questions Than Answers

This article was originally published in RPM Report

Executive Summary

Walmart and Humana are offering an insurance plan that comes in at about half the price of the rest of the competition in the Part D market. Why are they doing it, how are they doing it, and what does it mean for drug manufacturers?

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Branding Part D: Big Changes for Biggest Plans

When it comes to Medicare Part D, the brand counts at least that’s what some of the biggest plans have concluded. From Humana/Walmart to CVS/Member Health, the drug benefit is increasingly a story of branding, both in the selling proposition to consumers and in the branding of certain plans as underperformers by CMS

Branding Part D: Big Changes for Biggest Plans

When it comes to Medicare Part D, the brand counts at least that’s what some of the biggest plans have concluded. From Humana/Walmart to CVS/Member Health, the drug benefit is increasingly a story of branding, both in the selling proposition to consumers and in the branding of certain plans as underperformers by CMS

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