Cervarix: Two Years Late, But In for the Duration
This article was originally published in RPM Report
Executive Summary
GlaxoSmithKline has encountered numerous hurdles trying to get its HPV vaccine onto the market to compete in the US against Merck’s Gardasil. GSK appears fi nally on the verge of completing the long process. The question for GSK—and the rest of the vaccine business—is whether the company has created the case for a strong product differentiation for Cervarix versus Gardasil. If it has, it will trigger a new era of vaccine marketing and product development.