Live Free or Die? New Hampshire Court Lifts Ban on Physician Prescribing Data
This article was originally published in RPM Report
Executive Summary
Pharmaceutical sales and marketing teams will have a much easier time selling their products in one US state-and may have avoided major restrictions in others across the country-after a New Hampshire law banning the use of physician prescribing data for commercial use was struck down in state court. But drug marketers will need to continue to keep an eye on a less restrictive program sponsored by the American Medical Association.