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BioPharmaceutical United States Regulation

DTC Rx Drug Ad Study No. 30: Do Market Claims Impact Perception?

This article was originally published in The Pink Sheet Daily

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Executive Summary

FDA to assess whether claims such as '#1 prescribed' affect consumer views of drug product; project to cost $529,742. Chart notes price tag for 18 other DTC studies.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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