FDA’s Twitter Formula Allows Tweets About Products Without Excessive Risks
This article was originally published in The Pink Sheet Daily
FDA’s draft guidance on presenting product information on social media platforms with character space limitations includes an equation for sending a tweet.
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Future guidances may address information on healthcare sites and individual influencers and endorsers. ‘It is a difficult time to make any predictions about the timing of guidance,’ but the agency is looking at these issues, CDER deputy center director Grail Sipes tells FDLI conference.
The current FDA commissioner discussed use of the social media platform with his predecessor Robert Califf at a meeting on real-world evidence.
Lilly recommended testing use of embedded Twitter cards to convey safety information and PhRMA proposed studying a universal graphic symbol or FDA's logo.