PhRMA Wants Medication Adherence Coalition To Address Communication Restrictions
This article was originally published in The Pink Sheet Daily
At the Council for Affordable Health Coverage’s event to launch its Prescription for Healthy America campaign, PhRMA President and CEO John Castellani says opening up the ability of drug manufacturers to communicate about their products could help improve medication adherence.
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Pharmaceutical companies are looking to electronic health records as a key channel to promote brand products and their related services, a panel of pharma execs at the PharmEHR Summit said.
The Pharmaceutical Research and Manufacturers of America and drug manufacturers offer comments on HHS’ proposed next-stage requirements for electronic health records, which physicians and hospitals will have to meet in order to qualify for incentive payments for the meaningful use of EHRs.
Although a specific criterion directly measuring medication adherence is not part of the meaningful use standard for electronic health records, they offer tools to help ensure patients take their medications.