At Long Last, Pfizer And Wyeth Set To Merge In India With A Refocused “Go To Market” Strategy
This article was originally published in The Pink Sheet Daily
Executive Summary
The Indian units of Pfizer and Wyeth are finally set to come together under a single umbrella brand. The move will put in motion a revamped organization that holds promise to grow in vaccines and innovative compounds, with a plan to differentiate branded generics through additional services.