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BioPharmaceutical

Loestrin 24 Fe Ad Campaign Targets Consumers Not Currently On Birth Control

This article was originally published in The Pink Sheet Daily

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Executive Summary

Ads for Warner Chilcott’s 24-day oral contraceptive debuted May 15, directing consumers to studies demonstrating a shorter period duration.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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