PhRMA Rx Assistance Clearinghouse Doubles As Source For Medicare Drug Benefit Info
This article was originally published in The Pink Sheet Daily
Report announces nearly 600,000 matches to patient assistance programs in the Partnership for Prescription Assistance’s first 100 days.
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Companies should promote health and disease awareness as part of their advertising, the voluntary guidelines state. The principles also call for physician education prior to a DTC campaign launch, as well as targeting TV commercials for “audience and age appropriateness.” PhRMA is working out final details on specific language.
The Pharmaceutical Research & Manufacturers of America's prescription drug assistance clearinghouse now has access to more than 475 programs, the group said July 12
Every DTC ad should provide information on the Partnership for Prescription Assistance, Tauzin says in a speech to the Competitive Enterprise Institute. Industry must meet the social obligations that come with the free market system, he says.