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BioPharmaceutical

Loratadine OTC Switch Profitable For Payers And Consumers, Study Finds

This article was originally published in The Pink Sheet Daily

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Executive Summary

The Rx-to OTC switch of Claritin (loratadine) decreased cost to payers, whether changes to formulary status for antihistamines were made or not, according to a study in the American Journal of Managed Care. Mean copay costs were higher than OTC price, Sullivan et al. maintain.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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