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Levitra Market Share Hurt By Lack of Branded Ads At Launch, GSK Says

This article was originally published in The Pink Sheet Daily

Executive Summary

GSK and Bayer were hesitant to launch Levitra with full product ads because of risk info, but the Cialis branded campaign revealed consumers were not dissuaded by product risks, GSK says. Sampling and internet sales of counterfeits have slowed growth in the category.
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