Bayer/GSK Levitra Study: Erectile Dysfunction Agent Works In As Few As 10 Minutes
This article was originally published in The Pink Sheet Daily
Marketing efforts by competitors will result in "volatility" in quarterly sales figures for Levitra, Bayer says. The drug had sales of approximately $78 mil. for the quarter.
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The joint venture is pleased with the early response to its sampling program; the “overwhelming majority” of 10,000 vouchers have been redeemed for Cialis, rather than for competing erectile dysfunction therapies Levitra and Viagra.
The card program is available to patients who either pay out of pocket for Viagra or receive partial third-party coverage. Pfizer will dedicate full print and radio ads to the Value Card and update current TV commercials.
Erectile dysfunction ads mark new milestone in short history of DTC advertising on TV. Metaphor and euphemisms dominate in Levitra and Cialis ads.